The Most Dangerous Misconception About Innovation
Holly recently contributed to a series of blogs on innovation. She was asked to respond to the question, 'What is the most dangerous current misconception in innovation?’
...that innovation can only be done by a few, naturally talented individuals.
Each of us has the power to be innovative. There are some simple ways to use the power of your brain to innovate every day. Doing them becomes complex and infrequent not because they require deep expertise or innate abilities, but because we have stripped away the time to pause and ponder. The moments to wander, explore, connect, and trigger our brain to do it differently have been almost completely eliminated from our lives. Think about how filled your current day is. If you aren't engaged actively with a customer, supplier or employee, you are checking you PDA and responding to the hundreds of emails in your inbox. You might even be doing both at the same time.
We have created a belief structure that it is more valuable to check our PDA constantly even though it is estimated 80% of all email today is spam. We behave as if the most important things to focus on and do are located on that device or in meetings or on email. We feel guilty or believe somehow there is less value in sitting quiet every now and then to ponder future possibilities or get clear on winning or exploring alternatives.
Learning how to think differently requires time. Your brain needs a trigger and then some space to think. I am not talking about a lot of time, so don't panic. In only 10 seconds or so every now and then, you could effectively think differently.
Keep in mind, however, the more successful you are, the less likely you are going to want to pause and consider thinking differently. This is the underlying reason so many people keep doing what they have always done, even when they see it is no longer working or everything around them has changed.
Learn to ask yourself: "What if...?
...my competitor had this choice? What would they do?
...my employees could change one thing? What would it be?
...the same data can be looked at from a different perspective or angle? What would I see if I were older, younger, a customer, a supplier...?
...my assumptions are wrong? What else is possible?
...I step back and look at the big picture?
...I am wrong and there is another way?"
The most powerful way to trigger your brain is to simply ask it a question. You naturally attempt to answer questions almost immediately. Your brain responds instinctually. Make your questions ones that open you to possibilities, to new ways of looking at the same data, to new interpretations of the same old thing. To do this, you must pause from the running and doing we have often decided has more value.
It's amazing what you can come up with when you realize your mind is a very playful and interesting place. And you should visit more often. Go brain go.
You can check out all of the 'Innovation Perspectives' articles from the different contributing authors on 'What is the most dangerous current misconception in innovation?' by clicking the link in this sentence.
...that innovation can only be done by a few, naturally talented individuals.
Each of us has the power to be innovative. There are some simple ways to use the power of your brain to innovate every day. Doing them becomes complex and infrequent not because they require deep expertise or innate abilities, but because we have stripped away the time to pause and ponder. The moments to wander, explore, connect, and trigger our brain to do it differently have been almost completely eliminated from our lives. Think about how filled your current day is. If you aren't engaged actively with a customer, supplier or employee, you are checking you PDA and responding to the hundreds of emails in your inbox. You might even be doing both at the same time.
We have created a belief structure that it is more valuable to check our PDA constantly even though it is estimated 80% of all email today is spam. We behave as if the most important things to focus on and do are located on that device or in meetings or on email. We feel guilty or believe somehow there is less value in sitting quiet every now and then to ponder future possibilities or get clear on winning or exploring alternatives.
Learning how to think differently requires time. Your brain needs a trigger and then some space to think. I am not talking about a lot of time, so don't panic. In only 10 seconds or so every now and then, you could effectively think differently.
Keep in mind, however, the more successful you are, the less likely you are going to want to pause and consider thinking differently. This is the underlying reason so many people keep doing what they have always done, even when they see it is no longer working or everything around them has changed.
Learn to ask yourself: "What if...?
...my competitor had this choice? What would they do?
...my employees could change one thing? What would it be?
...the same data can be looked at from a different perspective or angle? What would I see if I were older, younger, a customer, a supplier...?
...my assumptions are wrong? What else is possible?
...I step back and look at the big picture?
...I am wrong and there is another way?"
The most powerful way to trigger your brain is to simply ask it a question. You naturally attempt to answer questions almost immediately. Your brain responds instinctually. Make your questions ones that open you to possibilities, to new ways of looking at the same data, to new interpretations of the same old thing. To do this, you must pause from the running and doing we have often decided has more value.
It's amazing what you can come up with when you realize your mind is a very playful and interesting place. And you should visit more often. Go brain go.
You can check out all of the 'Innovation Perspectives' articles from the different contributing authors on 'What is the most dangerous current misconception in innovation?' by clicking the link in this sentence.
Getting Internet Exposure - Select Your "Key" Words
The Importance of Keyword Research
Marketing your business online means taking steps to ensure that your site gets visited by customers and prospects. This means addressing search engine optimization (SEO). The first and foremost ingredient in an SEO strategy is conducting keyword research for your website. Keyword research can make or break your online exposure.
Every business has several valuable keywords that should typically be assigned separate pages on the site to help with targeting by having decent keyword density (coverage). Similarly, pay per click (PPC) campaigns benefit from having landing pages that are populated with the same keywords being purchased in the SEM campaign. Otherwise, the PPC program is likely to produce clicks (visitors) that find the landing page to be unrelated to the search they just conducted. This will quickly burn through a marketing and advertising budget.
When conducting keyword research here are some things to look out for:
1. Targeting a Niche: Determine what type of group you want to be visible to and determine what types of keywords that group searches for. These keywords need to fit well on your website in synch with your product or service offerings. Find similar keywords and phrases that revolve around that niche. Don't focus just on targeting all the high volume keywords simply because they have large search activity. SEO & SEM traffic that comes from long tail keyword phrases (searches that are much more specific and targeted) often convert the best as these phrases are usually input by searchers who know exactly what they are looking for. SEO is long-term effort, so the impact won't be apparent immediately after implementation.
2. Budget: Determine your marketing allowance for highly competitive keywords. If yours is a small business, it is conceivable that your competition is likely much larger, better funded, and well established. Your marketing budget could thus be quickly consumed so it is important to also target keywords that have lower traffic volumes but are be more targeted.
3. Competition: Study your competition to see what keywords they are utilizing on their websites and in their PPC campaigns. This is one of the most useful forms of keyword research. While competition is the sincerest form of flattery, be sure to use their approach only as a benchmark, not as a playbook.
About David Alpern
David Alpern is a search marketing veteran and Managing Director at http://www.InternetOMG.com, an online marketing consultancy.
Marketing your business online means taking steps to ensure that your site gets visited by customers and prospects. This means addressing search engine optimization (SEO). The first and foremost ingredient in an SEO strategy is conducting keyword research for your website. Keyword research can make or break your online exposure.
Every business has several valuable keywords that should typically be assigned separate pages on the site to help with targeting by having decent keyword density (coverage). Similarly, pay per click (PPC) campaigns benefit from having landing pages that are populated with the same keywords being purchased in the SEM campaign. Otherwise, the PPC program is likely to produce clicks (visitors) that find the landing page to be unrelated to the search they just conducted. This will quickly burn through a marketing and advertising budget.
When conducting keyword research here are some things to look out for:
1. Targeting a Niche: Determine what type of group you want to be visible to and determine what types of keywords that group searches for. These keywords need to fit well on your website in synch with your product or service offerings. Find similar keywords and phrases that revolve around that niche. Don't focus just on targeting all the high volume keywords simply because they have large search activity. SEO & SEM traffic that comes from long tail keyword phrases (searches that are much more specific and targeted) often convert the best as these phrases are usually input by searchers who know exactly what they are looking for. SEO is long-term effort, so the impact won't be apparent immediately after implementation.
2. Budget: Determine your marketing allowance for highly competitive keywords. If yours is a small business, it is conceivable that your competition is likely much larger, better funded, and well established. Your marketing budget could thus be quickly consumed so it is important to also target keywords that have lower traffic volumes but are be more targeted.
3. Competition: Study your competition to see what keywords they are utilizing on their websites and in their PPC campaigns. This is one of the most useful forms of keyword research. While competition is the sincerest form of flattery, be sure to use their approach only as a benchmark, not as a playbook.
About David Alpern
David Alpern is a search marketing veteran and Managing Director at http://www.InternetOMG.com, an online marketing consultancy.
4 Tips: Twitter Marketing
I found this article with great tips to help you emerge into the world of Twitter. It was written By Sharon Goldman, executive editor, DMNews
Twitter is everywhere and chock-full of consumers – so more and more marketers want to get on the Tweeting bandwagon. But how can you be sure you're making the most of your microblogging efforts? Four experts share their top tips.
Get started
Twitter is just one of the tools that you need to have in your social media toolbox along with things like a Facebook page, a LinkedIn profile, a blog, and an RSS feed on your website. We are living in an age of instant communication and a river of information flowing through our social networks, mobile phones, and email inboxes. Twitter is just the latest and most streamlined method for obtaining that information. So sign up and create an account, then find a few people you'd like to follow such as a celebrity or guru in your field, and follow them. Watch what they “tweet.†Some have lots to say and some have very little. Some “re-tweet†what others have said and some add links to photos, videos, or news stories. This will help you understand how you should communicate. As you follow others, you will find people following you. You don't have to do a ton of marketing for your Twitter account. Just get started.
--Larry Weintraub, CEO, Fanscape
Don't just talk about yourself
Twitter is about tapping into trends and dialogue. It's conversational and informational all at the same time, which provides a unique opportunity for marketers to build trust. If you only talk about yourself, your products, or your service, people will ultimately tune out (unless, of course, you're a brand like Apple and your products are the trend). As you get involved with the community, you should help solve problems, address concerns, provide real information, and create value for your followers. Tell them things that they didn't know. Make them laugh. Give them a reason to keep following you. And more importantly, give them a reason to like you and talk about you.
--Avi Savar, founder & CEO, Big Fuel Communications
Don't spam your audience
Don't set up an automated Twitter feed. Listening to a robot is fun for about 10 seconds. This is not what Twitter is about. Be original and engage with your followers. Additionally, don't use Twitter as an online press room to post your company's press releases, news updates, or new hires. Sure, it's fine to include a couple links to a new company initiative or event…but it must be done sparingly and must be relevant to your followers. So remember to tweet wisely!
--Ian Spalter, creative director, mobile and emerging platforms, R/GA
Tweet predictably
Know ahead of time how often you plan to tweet. How often will your followers want to hear from you? Once per day? Twenty times? Make up your mind beforehand, then be predictable and stick with a consistent frequency. Don't try to tweet “on the hour,†(you're not a radio station), just avoid a “feast or famine†schedule. It helps to have some general topics queued up, so you're tweeting with a consistent voice.
--Jayson Elliot, director of user experience, Wunderman, New York
Twitter is everywhere and chock-full of consumers – so more and more marketers want to get on the Tweeting bandwagon. But how can you be sure you're making the most of your microblogging efforts? Four experts share their top tips.
Get started
Twitter is just one of the tools that you need to have in your social media toolbox along with things like a Facebook page, a LinkedIn profile, a blog, and an RSS feed on your website. We are living in an age of instant communication and a river of information flowing through our social networks, mobile phones, and email inboxes. Twitter is just the latest and most streamlined method for obtaining that information. So sign up and create an account, then find a few people you'd like to follow such as a celebrity or guru in your field, and follow them. Watch what they “tweet.†Some have lots to say and some have very little. Some “re-tweet†what others have said and some add links to photos, videos, or news stories. This will help you understand how you should communicate. As you follow others, you will find people following you. You don't have to do a ton of marketing for your Twitter account. Just get started.
--Larry Weintraub, CEO, Fanscape
Don't just talk about yourself
Twitter is about tapping into trends and dialogue. It's conversational and informational all at the same time, which provides a unique opportunity for marketers to build trust. If you only talk about yourself, your products, or your service, people will ultimately tune out (unless, of course, you're a brand like Apple and your products are the trend). As you get involved with the community, you should help solve problems, address concerns, provide real information, and create value for your followers. Tell them things that they didn't know. Make them laugh. Give them a reason to keep following you. And more importantly, give them a reason to like you and talk about you.
--Avi Savar, founder & CEO, Big Fuel Communications
Don't spam your audience
Don't set up an automated Twitter feed. Listening to a robot is fun for about 10 seconds. This is not what Twitter is about. Be original and engage with your followers. Additionally, don't use Twitter as an online press room to post your company's press releases, news updates, or new hires. Sure, it's fine to include a couple links to a new company initiative or event…but it must be done sparingly and must be relevant to your followers. So remember to tweet wisely!
--Ian Spalter, creative director, mobile and emerging platforms, R/GA
Tweet predictably
Know ahead of time how often you plan to tweet. How often will your followers want to hear from you? Once per day? Twenty times? Make up your mind beforehand, then be predictable and stick with a consistent frequency. Don't try to tweet “on the hour,†(you're not a radio station), just avoid a “feast or famine†schedule. It helps to have some general topics queued up, so you're tweeting with a consistent voice.
--Jayson Elliot, director of user experience, Wunderman, New York
Why Should You be Out There Speaking
Many business owners, service professionals, network marketers, coaches and consultants have learned to use public speaking to win clients and grow their businesses. These professionals are no different than you. The only difference is that they are using speaking as a marketing strategy....effortlessly. And you can too.
Why should you get out there and speak your business? Watch and find out:
http://www.persuasivespeaking.blogspot.com/
Why should you get out there and speak your business? Watch and find out:
http://www.persuasivespeaking.blogspot.com/
Are you a Saver?
Everything is a "treasure". Every available space has books, magazines, clothes of many sizes, your adult children's baby clothes.... Try the following steps:
1. Sort your "treasures" by putting like things together. Label everything and create a master list.
2. Use clear plastic containers with lids so you can stack easily.
3. Sort baby clothes, old linens, and inherited "treasures". Then have a family get-together and let everyone choose their favorites. Get rid of the rest.
4. Keep a donation box available and donate it when it's full.
5. Clip what you want from magazines and papers and establish a file by category; recipes, trips, etc.
6. Scan old photos and store onto CD's. Put slides and old movies onto DVD's.
NOTE: Treat the inherited treasures with respect. If they end up buried, dirty and forgotten except when you trip over them in the garage, they're not really treasures to you and need to go to a good home.
1. Sort your "treasures" by putting like things together. Label everything and create a master list.
2. Use clear plastic containers with lids so you can stack easily.
3. Sort baby clothes, old linens, and inherited "treasures". Then have a family get-together and let everyone choose their favorites. Get rid of the rest.
4. Keep a donation box available and donate it when it's full.
5. Clip what you want from magazines and papers and establish a file by category; recipes, trips, etc.
6. Scan old photos and store onto CD's. Put slides and old movies onto DVD's.
NOTE: Treat the inherited treasures with respect. If they end up buried, dirty and forgotten except when you trip over them in the garage, they're not really treasures to you and need to go to a good home.
What we do for you as Geriatric Care Managers
Our Geriatric Care Managers (GCM's) are health care professionals with expert knowledge of the challenges that arise for aging adults. We assist individuals and families to identify the issues that threaten the well-being or safety of an aging loved one.
As GCMs, we begin our process by conducting a detailed assessment to best identify the challenges you and your family face. Based on our assessment findings, we provide meaningful, realistic solutions, as well as connection to resources in the community. We serve as your single point of contact, guiding and supporting you.
We assist to solve problems related to the affects dementia and related behaviors
We screen, arrange and monitor ongoing in-home care or other vital support services
We assure continuity of care and a safe comfortable transition home after hospital stays
We continually review and assess all prescribed medications
We provide vital crisis intervention services on your behalf
We act as liaisons to out-of-town families or conservators, overseeing care, anticipating and alerting families to specific problems
We collaborate with our clients’ physicians to manage chronic diseases most effectively
We offer comprehensive bill paying services and support
We assist in managing transitions to/from home to hospital, retirement complex, assisted living or skilled nursing facility
We supervise medication monitoring, management, and refills, as needed
We are advocates on your behalf at family medical appointments
We educate family caregivers to understand options to avoid "caregiver burnout"
As GCMs, we begin our process by conducting a detailed assessment to best identify the challenges you and your family face. Based on our assessment findings, we provide meaningful, realistic solutions, as well as connection to resources in the community. We serve as your single point of contact, guiding and supporting you.
We assist to solve problems related to the affects dementia and related behaviors
We screen, arrange and monitor ongoing in-home care or other vital support services
We assure continuity of care and a safe comfortable transition home after hospital stays
We continually review and assess all prescribed medications
We provide vital crisis intervention services on your behalf
We act as liaisons to out-of-town families or conservators, overseeing care, anticipating and alerting families to specific problems
We collaborate with our clients’ physicians to manage chronic diseases most effectively
We offer comprehensive bill paying services and support
We assist in managing transitions to/from home to hospital, retirement complex, assisted living or skilled nursing facility
We supervise medication monitoring, management, and refills, as needed
We are advocates on your behalf at family medical appointments
We educate family caregivers to understand options to avoid "caregiver burnout"
Choices - The Power is Within
Learning to understand, utilize, and implement the powerful Universal Law of Attraction, which states: What you focus on in life, you expand in your life--is no 'secret!' You've used it before many times in your life. Now, learn the basic techniques to begin creating & manifesting your desires. 'Choices- The Power is Within You,' assists you to tap into your own Personal, Spiritual Power to create the life you've always wanted!
times are tough so get real
In these tough economic times - sometimes it's best to get back to basics and get real - stick to what you know!
For me that is once again morphing my business to suit the needs of the market.
So for me this means during times of uncertainty look at the most dire needs and offer services to match them that suit my own expertise and experience.
For me that is once again morphing my business to suit the needs of the market.
So for me this means during times of uncertainty look at the most dire needs and offer services to match them that suit my own expertise and experience.
Developing an Outline
CREATING AN OUTLINE
Why do I need an Outline instead of a Manuscript?
An outline is preferable for a few reasons. You will soon develop your own natural rhythm of speaking if you are not tied to your notes. Your audience contact improves and your ability to reach others with your message is enhanced.
Why is this important?
Preparing an outline helps you to organize your thoughts. Using it for delivery makes it easier for you to be conversational and to speak from the heart. Now that makes all the difference in the world for your listeners.
Speaking from an outline may scare the living day lights out of most people. A speaker may think "What if I forget what I'm supposed to say?" They may feel more secure if everything they are going to say is down on paper or memorized.
Think about this....ever notice that in every day life we all speak without a manuscript and that never makes us nervous. We do it in conversation with family and friends and even people we have just met for the first time.
When you deliver a talk, training or presentation, does it make a difference whether you use a manuscript or an outline?
No doubt! If you read from a prepared script it can definitely help to ensure accuracy and the use of a particular choice wording. But, if you are tied to your notes, after reading a few sentences you will notice that you will usually adopt a pace and a pattern of inflection that is completely different from your spontaneous conversational style. People notice if your attention is focused more on your notes than on them. Human nature being what it is, we want it to be about ourselves! Ever seen an audience just tuned out because a speaker is ranting on about themselves or has not connected with the listener? Don't let that happen to you.
For a truly motivating talk, extemporaneous delivery is always the best.
With preparation, you will find that an outline, either mental or written, is usually just enough to remind you of the main thoughts that you want to discuss. But how can you develop the confidence needed to work from one?
Organize Your Thoughts
In order to use an outline when speaking, you need to organize your thoughts. This does not mean selecting the words that you plan to use. It simply means thinking before you speak. Mind mapping is a very helpful tool. If you haven't tried it before, give it a try.
You've heard the old adage "Think before you speak". We've all experienced a time when we blurted out things that we later wished we had not said. Another pattnern of speech may be to speak aimlessly, wandering from one idea to another. Both of these tendencies can be dealt with simply by pausing to formulate a simple mental outline before beginning to speak. First get your objective in mind, next select the steps that you need to take in order to achieve it, and then start to talk.
Keep Your Talk Outline Simple
Is your outline meant for use when giving a discourse? How much should it include?
Remember that an outline is meant to help you recall ideas. You may feel that it would be great to write out a few sentences for use as an introduction. But after that, focus on ideas, not words. If you put those ideas down in the form of sentences, keep it short. The few main points that you plan to develop should stand out clearly in your outline. Try writing them in different colors or capital letter. Make note of illustrations or stories that you want to use. You may also have some significant secular quotation that is appropriate. Make your notes extensive enough to have specific facts to present. The outline will be easier to use if it is neat.
Some use outlines that are very basic. An outline may consist of a few key words, maybe a thought that conveys a story or experience you will relate or a pictures that help him recall ideas. With these simple notes, a speaker is able to present his material in a logical order and a conversational manner.
How to Use the Outline
The first step in using your outline is preparation for delivery. Look at the theme, read each of the main points, and either in your head or out loud, state the connection that each points has to the theme. Pay attention to how much time you have to develop each point. Review the arguments, illustrations, and examples that you plan to use to develop that point. Then practice repeatedly until you have the points clear in mind.
Think about what you can omit in order to keep within your allotted time. Remember to focus on the ideas and not the words. You don't want to memorize the talk.
Using an outline will allow you to maintain good visual contact with your audience. Speak from the heart, and you will reach the hearts of those who listen to you.
How will you know you have mastered the art of public speaking? When you can speak extemporaneously from your outline.
Why do I need an Outline instead of a Manuscript?
An outline is preferable for a few reasons. You will soon develop your own natural rhythm of speaking if you are not tied to your notes. Your audience contact improves and your ability to reach others with your message is enhanced.
Why is this important?
Preparing an outline helps you to organize your thoughts. Using it for delivery makes it easier for you to be conversational and to speak from the heart. Now that makes all the difference in the world for your listeners.
Speaking from an outline may scare the living day lights out of most people. A speaker may think "What if I forget what I'm supposed to say?" They may feel more secure if everything they are going to say is down on paper or memorized.
Think about this....ever notice that in every day life we all speak without a manuscript and that never makes us nervous. We do it in conversation with family and friends and even people we have just met for the first time.
When you deliver a talk, training or presentation, does it make a difference whether you use a manuscript or an outline?
No doubt! If you read from a prepared script it can definitely help to ensure accuracy and the use of a particular choice wording. But, if you are tied to your notes, after reading a few sentences you will notice that you will usually adopt a pace and a pattern of inflection that is completely different from your spontaneous conversational style. People notice if your attention is focused more on your notes than on them. Human nature being what it is, we want it to be about ourselves! Ever seen an audience just tuned out because a speaker is ranting on about themselves or has not connected with the listener? Don't let that happen to you.
For a truly motivating talk, extemporaneous delivery is always the best.
With preparation, you will find that an outline, either mental or written, is usually just enough to remind you of the main thoughts that you want to discuss. But how can you develop the confidence needed to work from one?
Organize Your Thoughts
In order to use an outline when speaking, you need to organize your thoughts. This does not mean selecting the words that you plan to use. It simply means thinking before you speak. Mind mapping is a very helpful tool. If you haven't tried it before, give it a try.
You've heard the old adage "Think before you speak". We've all experienced a time when we blurted out things that we later wished we had not said. Another pattnern of speech may be to speak aimlessly, wandering from one idea to another. Both of these tendencies can be dealt with simply by pausing to formulate a simple mental outline before beginning to speak. First get your objective in mind, next select the steps that you need to take in order to achieve it, and then start to talk.
Keep Your Talk Outline Simple
Is your outline meant for use when giving a discourse? How much should it include?
Remember that an outline is meant to help you recall ideas. You may feel that it would be great to write out a few sentences for use as an introduction. But after that, focus on ideas, not words. If you put those ideas down in the form of sentences, keep it short. The few main points that you plan to develop should stand out clearly in your outline. Try writing them in different colors or capital letter. Make note of illustrations or stories that you want to use. You may also have some significant secular quotation that is appropriate. Make your notes extensive enough to have specific facts to present. The outline will be easier to use if it is neat.
Some use outlines that are very basic. An outline may consist of a few key words, maybe a thought that conveys a story or experience you will relate or a pictures that help him recall ideas. With these simple notes, a speaker is able to present his material in a logical order and a conversational manner.
How to Use the Outline
The first step in using your outline is preparation for delivery. Look at the theme, read each of the main points, and either in your head or out loud, state the connection that each points has to the theme. Pay attention to how much time you have to develop each point. Review the arguments, illustrations, and examples that you plan to use to develop that point. Then practice repeatedly until you have the points clear in mind.
Think about what you can omit in order to keep within your allotted time. Remember to focus on the ideas and not the words. You don't want to memorize the talk.
Using an outline will allow you to maintain good visual contact with your audience. Speak from the heart, and you will reach the hearts of those who listen to you.
How will you know you have mastered the art of public speaking? When you can speak extemporaneously from your outline.
Cannes Seminar
I've recently started lecturing to groups about how to get the most out of the Cannes Film Festival. Cannes is the biggest Film festival in the world, and it cam be extremely complex for the first, or even second time visitor. My 3 Hour Seminar, lays it all out in a simple, entertaining fashion, with lots of photos and videos, as well as valuable hand-outs.
Here are some of the things my students have said:
"Thanks so much for sharing your vast experience!"
- Kellie Koppel
"Thanks ... It was fun, enlightening and inspiring."
-Greg Doucette
"I was particularly taken by the passion and obvious knowledge you had of the market and festival."
-Judd Tilyard
Here are some of the things my students have said:
"Thanks so much for sharing your vast experience!"
- Kellie Koppel
"Thanks ... It was fun, enlightening and inspiring."
-Greg Doucette
"I was particularly taken by the passion and obvious knowledge you had of the market and festival."
-Judd Tilyard
